Top 7 Video Marketing Prophecies For 2019

Top 7 Video Marketing Prophecies For 2019

From the growth of the video stories on social media platforms like Instagram or Facebook to interactive video advertising, we can say that the video production companies have achieved a very high success rate in the preceding year.

Video production business has become one of the latest and the most admired trend across the world that has to lead the industries towards higher conversion rates, ROI, trust metrics, and much more for various brands and companies.

After observing the previous domination and appreciation of videos in the past years, there are some predictions that has been represented in front of the world to be ready to get themselves witness the mind-blowingly supreme use of the videos in 2019. Let’s discuss some of these forecasts that have been gathered by the experts and denoted for the world to learn about.

1. Video Content Will Be Integrated More Easily In The Emails

Although many email providers still resist to offer the native embedding in the emails, but with the increasing demands of the video and its emergence in every other industry, it is expected that these email providers will soon enable the video embedding and auto-playing option in the emails. The fact is undeniable that only using the word video in the subject of email increases the open rates to some good extent, so it is predicted that with the embedded video, it will be easier to approach the audience and upsurge the open rates.

2. Spontaneous Stories Or Live Videos Will Continue To Grow

The trend of the live video stories was initiated by Snapchat, and by seeing the growing interest and admiration of the people towards it, this hottest trend was adopted by Instagram and Facebook as well. In no time, the live video stories gained so much popularity that many brands started to utilize this feature to promote themselves. As it continued to prove its worth at many different platforms, it is expected to view the new aspects of live video stories in 2019 as well. 

3. The Relationship Between Search & Video Will Continue To Expand

Since Google loves the video, it has been expected that search engines will contribute more weight on the video content to make the SEO of the websites more refines and accurate in order to improve the search results. The use of the video on different sites has already been working so well for their SEO, but it is predicted that it will play an even bigger part in the subsequent Google search algorithm updates.

4. Budgets For Video Marketing Will Endure To Increase

With the mounting calls for videos in multiple professional industries, the need for video production has also been magnified, leading the video production business in gaining more and more sales each day. With the growing demands, the needs of the video makers have also been heightened. In order to employ more human-effort and bringing profit to the company, the video production companies have increased their budgets as well, and it is expected to keep increasing by observing the requests of videos in every other industry.

5. It Will Be Easy To Shop Or Purchase Through Video

As technology is also moving at a fast pace, it is assumed that soon there will be a time when clicking on the video will help you purchase that product, whose video you were watching. Given that the digital images also lead the buyers to make a purchase by clicking on the picture that advertises the product, it is predicted that video will also adopt such technology to provide the best and highly convenient experience for everyone.

6. Many Minimal Brands Will Start To Develop Recognition With The Help Of Video

It is now understood that Google is improvising the appearance of the brands and their websites that has the video embedded in it. It is also expected that those companies or brands that do not have any acknowledgment will get the recognition by implanting the videos

on their websites in order for Google to give importance to them and improve their SEO ranks on the search engines. Once such brands start to appear on the top list of Google, it will eventually start to gain people’s attention and get an identification eventually.

7. Video Content Quality Is Expected To Take A Drop

When talking about the quality of the video expected to nosedive, it does not have a concern with the resolution or definition of the video assumed to get lessen. Due to the launch of so many video-making apps in smartphones, people around the world are utilizing it to create videos, regardless of the content that is affecting the quality of the video theme. People are creating the videos anytime and anywhere they want to, that is causing the brands to look like less entertaining and less informational videos.

Author Bio:

Lara Hawkins is a professional writer. She possesses years of experience in this industry. She is a good consultant as well. She provides help to students regarding their academic work.