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Marketing VS Branding: What’s The Difference?

in branding, Content Marketing, Design and Branding by Cherie DeBrule Leave a comment

Marketing VS Branding: What’s The Difference?

Are you confused on what is the difference between marketing and branding?

Don’t be embarrassed if you don’t know the answer there are a lot of people who don’t know. In fact it is not just people that don’t get the difference or what they are. There are businesses that don’t either. Do you have a clear picture of what your brand is? If you are a business owner it is important to know what both are so you can utilize them both. In this article we will discuss what marketing and branding are and the differences between the two.

marketing vs branding

What Is Marketing?

Marketing is the active promotion of a brand or product. It is known as a push tactic as you have to push the message out over and over. Marketing builds brand awareness and let people know that your business exists and that they should choose your business over others. What message are you pushing out there to get sales? It is what brings in customers through social media, video marketing, blogging, SEO, PPC, TV, newspaper, magazine, radio and other marketing platforms. It can be measured in likes, shares, analytics, sales, and phone calls. You may have seen a TV commercial or Facebook ad on your phone with a celebrity. It all comes down to buy our product or services, as we are better than our competitors.

branding is strategic

What Is Branding?

Branding is the essence of the company, service, or product. It is know as the pull strategy. Your brand is you “voice”, what your company promise is, and mission of the company. What are you communicating to your consumers when they think about your brand, see your brand, and hear your brand? Does your brand set up different values than your competitor? Branding can be measured through sentiment. Have people heard about your business? What do they say about your business when you are not around?

loyalty and brand

Customer Loyalty & Branding

Did you know that branding wins over marketing? Really why is that? Branding is what brings in customers loyalty. Branding is what will turn customers into a long relationship. What makes you want to buy certain brands has to do with branding. Branding is not like marketing where is says buy me. Branding says this is what I am and why I exist. If you like me you can purchase me, support me and then recommend me to others. Do you ever notice that when people buy a new car they usually stick with the same brand? They have had a good experience and our loyal to the brand. Think of a restaurant that you go to for years. What do you like about it that makes you keep coming back? There are so many pizza businesses for example and yet you keep going back to the same one. Competition can be fierce and it is your branding that will set you apart from other businesses. Branding will keep your customers coming back for more.

What They Both Have In Common

Both marketing and branding don’t have an end date. Just like laundry it is never ending. They both are needed to have a successful business.

What are the misunderstandings of marketing and branding?
Here are 4 misunderstandings:

Misunderstanding #1- You Define Your Brand

Even though you set up your company and your brand, your customers are the one that define your brand. Your customer’s perception of your business is what will be passed off to other people. Therefore your customers own your brand.

Misunderstanding #2- Branding Is A Simple Formula

There is no simple formula to branding. Every business is unique and not cookie cuttered. Even if they are in the same field and both Determatologists for example they are going to have different needs, values, and identities. Branding will always be a customized experience.

Misunderstanding #3- Marketing Comes First

Branding comes before marketing, as it is the core of your marketing strategy. If you are a new business owner it is important to know what you brand is, what makes you unique before you start to market your business.

Misunderstanding #4- Branding Drives Sales

Branding drives an enduring reputation and long-term relationship. Marketing is the one that drives the sales.

think of branding

Marketing methods over the years will evolve. It wasn’t too long ago that we didn’t even have the Internet. Then when the Internet came social media marketing, video marketing, blogging, PPC etc. came about. While marketing methods and platform may change branding will remain the same.

Back To You…

Did you know the difference between marketing and branding before this article? Do you listen to your customers and then market it to them based their needs? Please comment below.

5 Things That Hurt Your Brand & Marketing

in branding, Design and Branding by Cherie DeBrule Leave a comment

5 Things That Hurt Your Brand & Marketing

Are you wondering what your can do to improve your brand and marketing?

Do you have strong brand recognition? Branding is essential to the success of any business. How do people view your business? Does your brand stand out? Do you look like the expert in you field? Whether you are just starting a business or wanting to know what to do to improve your brand this article will discuss, “5 Things That Hurt Your Brand & Marketing”.

5 things that hurt your brand and marketing

#1 – Not Having A Logo

Yes there are some businesses out there that when they start out they don’t have a logo. Not having a business can make seem like you are not established or put together. There is more trust in a business that looks established and trustworthy. If you want to attract more clients, be more memorable, and look professional get a logo. Nothing is more of a turn off with a generic business card and no logo. Check out this article, “6 Reasons Why Your Business Needs A Great Logo“.

#2 – Setting Up Camp & Leaving

setting up social mediaWhen was the last time you posted on social media? You can’t just set up you social media and then not post anything. Social media is not a newspaper ad or a billboard, it is social and interactive. You never know when people are looking at your brand. They might think you went out of business or are just not professional if you are not posting. If you don’t have the time then you need to hire a company that can handle your social media and brand.

#3 – Bad Website Design

Is your website out of date? Is it mobile? How is the navigation? Does it drive traffic? Hopefully your website is up-to-date and is helping your brand and business. Your website is usually one of the first impressions people see when they find your business online. It is important to not only have it looking nice and easily to navigate but also inviting and interesting. A good website will make you want to look around more and more and the blog articles are inviting and helpful.

why blog#4 – Not Utilizing Your Blog

Does your website have a blog on it? Are you blogging consistently or did you get busy and stop? Blogging can help your brand by making it look like you are the leader of the field. So when you don’t blog or stop blogging they will look at your competitors instead. Blog about frequently asked questions and trends in your industry to get your brand back on track. If you don’t have time hire someone that knows your brand well enough to represent your business to write for you.

#5 – Overselling At Network Groups

Do you attend any network groups? If you have I am sure you might see someone there who is obnoxious and selling their brand instead of building relationships and getting to know everyone. The point of networking is not to be obnoxious and be selfish. Maybe you don’t even realize you are doing it until you see someone that networking groupdoes. People will start avoiding you and this hurts your brand and business.

Marketing is an investment in your business. Now is the time to invest and get your brand to stand out. Do you need help with the 5 things we have talk about? St. Paul Marketing Team can help your brand and online marketing.

Back To You…

What other things did we not discuss that should be mentioned? What advice can you give other businesses about branding? Jump in on the conversation and comment below!