Marketing And Branding Secrets That Your Upline May Try To Keep From You!
Why Does An Independent Contractor Need Their Own Brand?
Who do you want to make rich, you or the big online parent company you are the distributor for? Do you want to grow the parent MLM or network marketing empire? Your parent company will probably encourage you when you sign up to use the parent company’s website or replicates sites. However, the first thing you should share with your prospect is that they should NOT use a replicated site! You need to stand out by having your own brand. This means having a name for your own company with your own logo! Never let these replicated sites be your only presence on the Internet. It should it be the web presence you use for lead generation. I am going to share with you in this post why you need to brand yourself with your own company name, your own website, and other marketing and branding secrets that your upline may not want you to know.
As An Independent Contractor You Should Have Your OWN Company And Brand!
As an independent contractor for a parent company or a network marketing company you are actually renting the use of the company’s set-up to make money.
The parent company has a system and a product that you rent by signing up with them. This is your rented vehicle to make money. You do NOT work for them – you work for yourself. This is why you have your own business that includes your own company name. This isn’t a job or hobby; it’s your business. You may have to follow the parent companies rules or system, but this is YOUR Company (Tom’s Company for example) that is renting the big company’s system or equipment.
One parent company I would like to give credit to is Melaleuca. When you talk any of their distributors, they know they are not able to use the parent company name in anyway. However, many of their distributors have no understanding as to why this is.
Why Using Replicated Sites Is Not Marketing And Branding Yourself
Are you setting yourself apart? Replicated websites (duplicated exact copies) do not brand you.
The replicated website is branding the company, product, and services of the parent company, not branding YOU. Your advertising may even send prospects directly to the parent company and skip you entirely. With these types of sites you are not in charge of converting visitors you bring to the site into leads. You should be in control of this flow! You need your own prospecting marketing funnel. Using a replicated type of website takes away from controlling own your prospecting funnel. YOU need to be in charge of what information the prospects see and what calls to action you want them to take. The information you have on your prospects (name, email, phone number) should be exclusively yours. This means that if you no longer are distributing for the parent company, your leads should die along with your leaving, or you should be able to take them with you to your next online adventure. The company shouldn’t have the ability to go into your present or past website and take your present or past leads. It shouldn’t be the big parent company that you are sharing its value to the world. It should be your leadership value that is important to the potential prospect or customer that can be transferred to the next parent company you decide to be a distributor of.
If prospects are able to Google the product and services your big parent company sells, why would they need you to do business? If the big parent company uses recruiting as a method of sales, prospects might even Google other people of that big parent company and may even decide to go with someone else. Yes, after spending your precious hours of explaining and recruiting, they may be deciding to go with the parent company. However, after looking online for a leader who appears to be doing well, they may contact them instead.
When people visit your website they decide if you would make a good sponsor or leader. They may just love the big parent company and want to join after you give them all the information needed, but they might choose to join under someone else because that information is available to them. A prospect needs to know what makes you different and unique from the thousands of other distributors for the same big parent company. If you have the same duplicated website as everyone else they won’t view you as a leader. They will probably Google and search before they decide which leader they will go with. So when you set up your marketing funnel, make sure you are appearing like the rock star of your niche. First they should be sold on you and your brand with your own company name before they learn which parent company you are currently distributing for.
Being in control of your marketing funnel is critical. You can lead your prospects step-by-step just as Hansel and Gretel followed breadcrumbs to the gingerbread house in the Grimm’s fairy tale. Lead them step-by-step through your marketing funnel that you set up. A true leader is a tour guide who is guiding prospects steps through the jungle maze of finding the right big parent company with the right leader to follow.
Click On The Video Below To See What Is A Brand Strategy. Do You Have A Brand Strategy?
Is Your Site Optimized For Lead Generation And Can It Be Found?
Replicated sites might appear perfect from the front view, but they are not optimized for search engines.
In fact Google ignores these replicated sites because it classifies them as having duplicate content. Unless the replicated site can be customized and you can include your own content, the search engines will just ignore it. What does this mean? It means no one is going to find your website unless you give them the URL and there will be no organic visitors. The only people who will visit your site will be the ones that you have personally given the URL to.
Your website needs to be a site you can have total control over. It should be able to fit any keywords you like and you should be able to control the “on page SEO“. You can rank your site with search engines when it is not a duplicate.
The most ironic fact is that the purpose of your website is for lead generation or sales. You want to get people to sign up or buy, right? These replicated company sites are not optimized for lead generation, yet the most important need in a network marketing business is to generate leads!
Even if a replicated website can capture a prospects name and email or other information, you have no control over which marketing materials are being shown. Even worse, the information being captured by the company is the property of the big parent company, not YOURS! When you have no control over your list, then you have no control over your income or marketing funnel. You are leaving a lot of money on the table of the big parent company. You need to be in control of your own auto-responder and sole owner of the leads.
What Are The Benefits Of Having Your Own Brand And Company Name?
You are building your own brand and team.
People will respect you as their leader. This is important because as time goes on, if you leave that big parent company to go to another big parent company, your loyal teammates will follow you. The people on your team will mimic the same procedures as to what you are doing. Therefore, they also will have their own brand; get their own domain, and their own website.
As a distributor of a big company, you receive a portion of the money from the sale of the parent company’s products. You may even receive a portion of the sale from the team members you lead. You can tax deduct most of the promotional expenses to promote YOUR own company.
When a product is sold you will get a portion of the money. Also, your team you build will pay you back for your training and leadership by giving you some portion of the money from their sales. You don’t want to provide all the sales information, leadership-training skills and have prospects turn around and join or buy from another leader of the same big parent company.
Are You Marketing And Branding Yourself As A Top Leader?
If you start out correctly with your own brand, your prospects will follow you, not your upline.
This includes having a name of your company and logo. You want to keep your prospects away from other leaders in your company until they commit to sign up under you. The so called nice leaders of a parent company that are willing to make 3 ways calls for you or give webinars or team calls without ever receiving a cent are not as innocent as they look. Most people don’t sign up right away; they are shopping for a leader who knows the right path. As they make their decision, they will call back the leader that seems to know what they are doing. So if you point a prospect towards a good leader that knows how to microwave their success, why would they need or want to follow you? Some big parent companies have team calls where you plug in a prospect and the chosen leaders of the big parent company explain the ropes. Most prospects will seem to disappear off the face of the earth after the call. In reality, the prospects might want to join the company but may think for a while. They will remember the leader who was explaining it all to them (they will have forgotten you) and will contact this leader later, after you have totally forgotten they existed and sign up under them.
Are You Doing Any Off Page SEO For Your Website?
Attraction marketing doesn’t mean that you purchase a lead capture page or website and then go eat bonbons and watch TV until the phone rings.
After all this is a business, not a hobby, and it requires real work.
You can’t just put up a website or capture page and expect it to get traffic. It is like a neon sign in the middle of the dessert, who will see it? To attract the traffic you desire, your website needs both “off page SEO” and “on page SEO” When a prospect does a search on Google, Yahoo, Bing, YouTube, Facebook, Twitter, etc. will your website show up? Chances are that prospects are out there are searching for your business right now. Are they going to find you or your competitor? You need to outrank you competition if you want to win. Off page optimization must be a continuous process because if you do not do it, your competitors will and they will out rank you. Search engines are hungry for new content and they give attention to those websites that feed them new content. Your optimization should be diverse and focused on various methods of link building.
Now, It’s Your Turn…
Do you have marketing and branding tips you want to share that your upline doesn’t want everyone to know about? Do you have a short story on replicated sites? Please leave your comments below to share with others.
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