6 Pinterest Pinboard Ideas For Driving Traffic

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6 Pinterest Pinboard Ideas For Driving Traffic

Are You Looking For New FREE Ways to Drive Traffic To Your Website?

Pinterest is the hottest new social media site right now for business and it is only in its beta stage. Pinterest currently is the number three most-popular social media networking site in the U.S., behind Facebook and Twitter, according to Experian Hitwise.

In this post we will be discussing what Pinterest is, how to gain website traffic from it, and pinboard ideas to help you get your brand out.

6 Pinterest Pinboard Ideas

Did you know that Pinterest has surpassed LinkedIn AND Google + !!!. According to http://venturebeat.com/2012/03/21/pinterest-uniques/ Pinterest grew 52% to 17.8 million visitors in February 2012. Some even estimate that the net worth could currently be around $500 million . The average Pinterest user: 89 minutes/month and the Average Twitter user: 21 minutes/month (source: http://finance.yahoo.com/news/pinterest-7-7-billion-company-100000931.html ).

 What Is So Appealing About Pinterest?

Pinterest is a social media site that like its name indicates – allows you to “Pin your Interest”. It is like collecting a free bunch of magazines pictures without the cost or clutter. It has many great pictures to get ideas from; recipes and some even like to use it as a dream or vision board.

This visual, social bookmarking site is here to stay! Here millions of people are able to organize and share their pictures with “pins”. You can pin up pictures that you are interested in on boards for the category or theme that you create. Likewise someone might like one of your pictures on one of your boards and repin it to one of their boards. They can even “follow” pictures or videos you have pinned.  You can pin just about any picture or video that is out there on the web, and repin the image to your board. Friends can comment on your pictures and hit the “like” button.

You can invite friends from your Facebook account to join you as it is linked to your Facebook account.  When you follow a friend, pin something to your board, or comment on a picture it will be updated on your Facebook wall.

How Can You Use Pinterest To Drive Traffic Back To Your Website?

Does your website have videos and pictures?  If so, you can strike gold by using of Pinterest to help increase your brand in a visual way. When you create a pinboard, make sure you put keywords in the description and include links to boost your SEO ranking.

picture in PinterestPinterest is currently using the “do-follow” links that you would use under a picture that you pin on your board for the description. Many other social bookmarking sites use this. It doesn’t pass on link power, but it does help associate your site with anchor text and increase your exposure. When a user clicks on a picture or video that is pinned, they are lead back by the link that you have typed in, to the originating website (if you have placed a link there). For example, if you are selling shoes, you could type in a link under a picture of a pair of shoes so when the viewers click on that picture, it will take them to your website where you sell that particular pair of shoes (by the link you have programmed in).

Just like other social media platforms, Pinterest supports the usage of hashtags.  Hashtags used on pins makes them more search-friendly.

Click on the Video Below To See 6 Ways To Use Pinterest Can Be Used To Brand Your Small Business:

Here are 6 Pinterest Board Ideas:

#1 Pinterest Board Idea – Pin Blog Post Graphics To Drive Traffic

Add a strong visual image to every blog post you put up.  You can pin the picture from your blog posts and put it on a Pinterest board. Then under the picture give the description, keyword, and a link it back to your website. This will encourage other pinners to engage with you, find your pictures through keywords, and visit your website.

#2 Pinterest Board Idea – Pin Videos To Drive Traffic

Don’t just limit your pinning to pictures – pin videos. Create a pinboard of your videos from your YouTube Channel about your business. Create a separate pinboard for speakers at upcoming events or seminars.  Put in keywords so people can find these words.

#3 Pinterest Board Idea – Pin Book and EBook Covers To Drive Traffic

If you have authored or illustrated a series of books, make a pinboard to showcase this.  Add even more value to your viewers by adding a FREE chapter from your EBook.

#4 Pinterest Board Idea – Pin Presentation Slides To Drive Traffic

After giving a speech, leading a webinar or conducting a class, create a separate Pinterest board from that specific presentation showing off the slides and visuals.

#5 Pinterest Board Idea – Make A Vision Board To Attract Targeted Audiences

Collect photos and graphics of goals and dreams for your target audience.  Have the pictured tell a story and project a lifestyle for your future clients. It should include your products or services they may want to manifest into their lifestyle. This also adds variety to you boards so it is not just all about you, your products and services. Adding separate dream boards allows other categories to reel in people to find you.

#6 Pinterest Board Idea – Use Infographics To Drive Traffic

If you have industry data that can be turned into an infographics – make one right now! They are going viral on Pinterest. If you are the first to make it, and pin it up, it more likely to be shared or go viral.

How To Add A “Pin It Button” On Your Browser

What is a “Pin It Button”?

When you install a “Pin It Button” on your browser, you are able to go on Pinterest and pin pictures to your boards. A “Pin It” button can be added to the computer’s bookmark bar to make the collection of images easier.

How do you install a “Pin It Button”? You can find the button here.

What other ideas do you have for using Pinterest for your business? What other creative pinboards themes do you use?

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in Social Media Marketing by Cherie DeBrule 3 Comments


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