How Two Miniature Schnauzers Inspired a #1 Amazon Best-Selling Coloring Book

By day, life at St. Paul Marketing Team revolves around managing social media for clients, editing videos, and creating custom audio tracks for figure skating routines. By night—and on weekends—creativity sometimes takes a four-legged turn right through the Land of 10,000 Lakes.

What started as a simple stack of digital sketches on a computer screen has officially hit a milestone we never expected: Lula & LeRoy’s Minnesota Adventures: A Miniature Schnauzer Coloring Book just reached #1 Best Seller in General Minnesota Travel Guides on Amazon.

Inspired by Two Bearded Co-Workers Under the Desk

For Cherie DeBrule, Founder of St. Paul Marketing Team, the real creative directors are Lula and LeRoy—two Miniature Schnauzers with big personalities, signature beards, and an endless love for exploring Minnesota. Between North Shore road trips, Twin Cities park trails, and brisk lakeside walks, every illustration in the book began as a real-life outing they took together.

Bringing a Creative Vision From Screen to Shelf

Launching a self-published book is the ultimate creative sandbox—bringing together illustration, layout design, and community storytelling:

• Illustration & Layout Design: Crafting 50 intricate, Minnesota-inspired scenes—from the Duluth Aerial Lift Bridge and glowing Northern Lights to winter ice fishing and Twin Cities landmarks.
• Community & Launch Strategy: Tapping into fellow dog lovers, local Minnesota pride, and connections through the Twin Cities Miniature Schnauzer Club to spark genuine word-of-mouth momentum.

Hitting #1 Best Seller on Amazon proves what we tell clients every single day: when you pair authentic storytelling with thoughtful design, people connect with it.

Take a Creative Breather With Lula & LeRoy

Whether you are a proud Miniature Schnauzer owner, a lifelong Minnesotan, or simply looking for a cozy, screen-free way to unwind, Lula & LeRoy’s Minnesota Adventures was made to bring a little extra joy to your table.

• 50 Unique Illustrations (106 pages total) featuring detailed, Minnesota-themed scenes
• Single-Sided Printing with blank backs so markers, colored pencils, and gel pens never bleed through
• A Thoughtful Local Gift for dog lovers, travelers, and adult coloring enthusiasts

Order your copy of Lula & LeRoy’s Minnesota Adventures on Amazon today!