Email Marketing Tips: Interview With Amrik Virdi

E-mail Marketing – Why At All?

Although the issues that currently dominate social media and SEO: The good old e-mail newsletter is far from being exhausted. Here are some basic benefits:

• Correct transactions one makes rather than sending a newsletter with a tweet or a Facebook post.

• E-mail is personal, fast, and widely accessible.

• E-mail marketing is most effective for SEO as money makers in marketing (in terms of ROI).

When Should I Start If I Want To Build An E-mail Distribution List?  How Can I Get New Subscribers?

Best Buy: Often it’s enough one-call in the order process to integrate its online stores in Opt. Even a newsletter checkbox in the contact can already generate new subscribers.

You should not wait 8 months with the first release. That would be too long of a time sequence and the subscriber will have forgotten that they ever subscribed to a newsletter. You can solve this problem with an autoresponder.

Other measures:

• Apply the newsletter to as many appropriate places on your site and list concrete benefits for the reader.

• Offer links to previous issues, so that the new subscriber will know what’s coming.

• Think about where you might apply for the newsletter subscription and offline.

• Provide a useful gift for new subscribers, such as an EBook, checklists or a small video course.

What Is An Autoresponder And How Can It Best Be Used?

With an autoresponder your emails will be sent in advance-scale in a specific sequence automatically. This can be a little three-part introductory course with useful information on a specific topic. Bloggers often use autoresponders to point to their best blog posts.

The particular advantage is that you have to put the autoresponder, the sender only once. Then you can directly start to build a customer relationship with the receiver – especially when one uses personalization variables sent.

How Do I Find A Suitable Newsletter Software Application?

Standard features include automatic subscribe and unsubscribe processes, list management with segmentation options, bounce management for returns, as well as a detailed reporting of openings and clicks.

Who has not a complete IT-development department in the back should share in any case to a provider that does not require that one uses its own e-mail server. So one must not even take care of complicated and expensive listings in the White ISPs (Internet service providers). White Listings minimize the risk of false spam-filtering.

Otherwise, it is advisable to opt for an e-mail application that comes with a template system that requires the newsletter creation and no special technical skills are required. It may be recurrent and layout to implement similar newsletter very quickly.

You can find some recommended hosted Newsletter tools for small and medium enterprises on Google.

What Is The Legal Side?

Am I allowed to take all my Email addresses from Outlook and export them? No way! Generally, one can doubt the need to prove that one recipient had the right to write. The proper way is a double opt in. Here, the recipient must first click the link to a confirmation Email to activate your subscription. The only way that you can legally is to be sure that the new subscriber was not registered by a third party without his knowledge.

Otherwise, you can also send its existing customers promotional E-mails, but there are four conditions for arising from § 7 para 3 of the UWG.

If you know that certain groups of recipients that could be particularly (competitors, former clients, etc.), it is also possible to set this from the outset on a blacklist.

How Do I Create An Attractive HTML Newsletter?

Generally, it is important to know that HTML newsletter works like HTML Site 12 years ago. Because e-mail clients like Outlook and Lotus Notes very restrictive with what they are actually are, one should completely renounce Flash content and video. The basic layout is intended to table structures, as Sheets (CSS) is very limited use can also style.

In addition, a width of 620px should not be exceeded – many email clients display in the preview window only small excerpts. The main message is so very far above the best placed.

Otherwise one should adhere strictly about what works well in the remaining Web:

• Headings and bulleted lists using

• Clear Call to Action formulate

• Use images sparingly in relation to the text portion

• Do you offer a mobile version or text-only version for mobile phones

• Avoid capital letters, red letters, or neon colors, if possible (risk of filtering)

What Is There About The Subject Line And Sender Names Considered?

Personalize the “To:” field with the first and last name of the recipient to reduce the likelihood of spam filtering.  Also choose a meaningful Your e-mail address – noreply@firma.de acts as not very customer oriented. Just as bad a sender name like “admin” or “service” is. Your company name will work probably better.

Together with the sender, the subject line decides whether the e-mail is ever opened. Unpack the core message to the beginning of subject, be sure that it is not too long, and make the text not too flashy.

How Can Social Media Be Integrated Into E-mail Marketing?

Generally, these routes are available:

• Facebook-Like Button: It allows the recipient to share the link to the newsletter with their Facebook friends.

• Share options for social bookmarking services such as Mr Wong, Delicious etc.

• ‘Tweet This’ Button: How can the tweeted link to the newsletter.

• Integration in the registration process: A person who signs up for the newsletter is now, often because the company is interested to follow the social web.

What Success Metrics Are Most Important?

CTR: very relevant, since the click rate on the one hand can be measured correctly and fairly, on the other the greatest possible interest in the contents represents (apart from an actual conversion

Opening rate: Also important to compare different editions to, newsletters. The problem is that the opening rate is determined by downloading a web beacons. Who the pictures are not in his e-mail downloads will not count.

Otherwise, you should always look at the opt-out rate are. A cancellation is rarely a bad reaction to the newsletter alone, but rather a series less interesting releases in a row. A feedback field in the withdrawal form can help you determine why someone has logged off.

The Best Tool Tips About Email Marketing?

I have been using Aweber (in English) to send emails – a really great tool.

About Our Guest Blogger Amrik Virdi:

I am a Blogger, Podcaster, Web Developer & Graphic Designer from Kharagpur, India. I am very passionate about blogging. 

Connect with him on LinkedIn and Stumbleupon.

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