What Is Link Building?

What Is Link Building?

How Do You Get External Links Back To Your Website?

Link building is one of the most rapid ways to make your website popular. It is a process of creating successful inbound links to one’s own website. Links are the basic connector and relationship of two web sites. If a website says “click here”, when you click on it, you will be taken to another website they recommend, this is a link. If you give one vote of trust to each link, the site with the most votes of trust wins. How many links are needed to get your website to the top rankings? First it depends on your competition. For some there is little competition to compete against. However, for competitive fields it may be a job that only an expert can handle. It can be complex in that there are companies that just handle one service, building links to your website. If you don’t have the right website or links, you don’t have a chance to even be on the first page of a search for your keywords. You also need votes of relevance. Google, Yahoo and Bing gives votes of relevance to your website when the websites that link to your website have a high rating, quality links, quantity of links, relevant content, and keywords in their anchor text.

link building strategies

The most common method of link building is to build reciprocal links where two webmasters consent to show each other’s link on their website. This is being listed in ezines, newsletters, directories, search engines, etc. It is very time consuming to search for all these websites (over 10,000 sites out there) and then manually submit your website to them. A few benefits of link building include obtaining wider search engine publicity and easier indexing by search engine. When there are high quality incoming links the website is seem as a valuable resource and gives it credibility. Creating awareness, consciousness and visibility gives it wider search engine exposure and indexing. The end result is getting quality traffic which further helps in mounting the sales are additional benefits of link building. Without traffic, no one will see your site and therefore no one will buy from you. How will they find you without links?

Click on this video below for more info on link building:


What About Web Directories And Page Rank?

Web directories are not search engines. They list websites that in categorizes and subcategorizes.  They are edited by people to fit within the categories and then they are stockpiled with related pages and contents. The category is usually based on entire web site and not just keywords. Some niche directories focus on a particular niche such as a location, product or service. These directories are considered a valuable source of information. They allow site owners to submit their site for consideration. Some sites are free and some are fee paid submissions and rankings. Getting listed in these directories might improve page rank as well. Page rank measures the importance of a webpage by calculating the pages with the most links leading to them. As you can see, link building is one of the crucial steps needed in getting traffic to your site. When prospects find you, they can like you and buy from you. 

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in Search Engine Optimization by Cherie DeBrule 2 Comments


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